Research Functions
CONSENSUS PROJECT TEAMS SPECIALIZE IN:
  • survey design
  • exploratory focused group and individual in-depth interviewing
  • marketing anthropology and ethnographic observation interviews
  • statistical sampling
  • questionnaire development
  • personal in-home/telephone/mail/executive/in-office interviewing
  • online/web hosting/mobile/Twitter
  • computer programming and data processing
  • multivariate analysis of key drivers exerting maximum impact on business outcomes
  • research analysis and the preparation of interpretive reports.

QUALITATIVE RESEARCH CAPABILITIES INCLUDE A UNIQUE MIX OF:

  • senior research expertise
  • seasoned moderators and interviewers
  • controlled recruitment
  • two-way telcom communication between moderator and observers
  • audio and videotape recordings
  • verbatim transcriptions
  • professional content analysis
  • detailed reports and presentations, including edited videotape excerpts
  • cost efficient
  • fast turnaround
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