Consensus Research Group is a global strategic research and consulting organization headquartered in New York City with Research Centers in Philadelphia, Düsseldorf, Beijing and Mumbai.

The company has conducted comprehensive qualitative and quantitative survey research programs among consumer, business, media, professional, political and government publics involving:

  • market structure analyses
  • brand assessment and tracking research
  • corporate identity studies
  • feasibility studies of new product concepts and product line extensions
  • communications planning
  • management decision processes
  • new product introductory marketing
  • CRM/customer relationship management studies
  • price/demand elasticity
  • political/public policy/public affairs research.
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